- K
- School-Community Relations
Boulder Valley School District
Adopted: May 28, 1998
Revised: November 18, 2025
ADVERTISING AND REVENUE ENHANCEMENT
Policy Statement
The Board of Education recognizes that School District and school marketing activities, including advertising and corporate sponsorships, can provide additional revenue to: enhance student achievement; assist in the maintenance and/or expansion of School District’s educational programs and activities and school athletic, music, and activity programs; and assist the School District in carrying out its mission. The Board of Education authorizes the approval of advertising, sponsorship, and other revenue enhancing agreements if they result in identifiable, positive benefits to the School District, its schools, and their respective students and are consistent with the School District's mission, strategic planning, and Policy.
The primary responsibility of the Board of Education is to preserve the academic environment of the classroom. Advertising and revenue enhancement agreements shall not include provisions that would allow marketing activities, including advertising, to take place in School District classrooms (except high school gymnasiums and outdoor athletic venues), lunchrooms, or hallways. Except for courses of study that have lessons relating to advertising, students shall not be required to listen to, read, or be subjected to commercial advertising in the classroom, in school‐provided materials in curriculum‐related activities, or on School District transportation.
Advertising and revenue enhancement opportunities will be implemented so as to benefit to students, staff, and community across the School District. Revenue distribution, in excess of overhead costs, will be decided through the School District’s budgeting process.
Sponsorships are encouraged to support nontraditional classroom spaces. Sponsorships are agreements for a specific period of time, while naming of facilities will be determined in accordance with Board Policy FF.
Scope of Authority
Principals are authorized to permit advertising at or related to their schools in accordance with this policy, unless otherwise determined by the Superintendent.
The Superintendent or designee will direct School District advertising and revenue enhancements in accordance with this policy. The Superintendent or designee is encouraged to work with partners, including the School District’s Foundation, Impact on Education, and external consultants to identify and pursue appropriate opportunities.
The Board may request review of school and School District advertising and revenue enhancement activities.
Guidelines
Advertising and revenue enhancement arrangements shall not:
- Promote the use of drugs, alcohol, tobacco, firearms, or other products, activities, or conduct that create community concerns or that constitute violations of law or School District policies,
- Advance any religious or political organization,
- Override the identity of the School District or any of its schools,
- Promote, favor, or oppose the candidacy of any person for election or the adoption of any bond issues or any ballot issue submitted at an election,
- Use any School District or school names, logos, or other symbols in corporate promotions without express written permission,
- Detract from educational and extracurricular goals of the District,
- Exploit students and/or staff members of the School District,
- Engage or associate the School District with companies or individuals whose actions are inconsistent with the School District's mission and goals or community values, or
- Promote any agency that directly or indirectly competes for School District students or programs, either internally or externally, including public, private and/or charter schools not authorized by the School District,
- Limit the District's selection or use of learning resources or educational programs or authorize the implementation or use of corporate-sponsored curriculum without approval in accordance with School District policies.
Documentation
Revenue enhancement agreements shall be in writing and are subject to approval consistent with the authorities in the Board’s financial policies. No agreements shall exceed one (1) year without Board approval.
LEGAL REFERENCES
- C.R.S. § 22-32-109(1)(b) (board required to adopt bidding procedures)
- C.R.S. 22-32-110(1)(c) and (y) (provide everything needed to carry out the education program) (use donation, etc. in accordance with the conditions prescribed by the donor and not with conditions)